AI workshops · Manufacturing, primary industries & tourism
AI workshops for manufacturing, primary industries & tourism
Practical Microsoft Copilot, ChatGPT and Claude workshops for manufacturers, growers, wineries and tourism operators. Cut admin for lean teams so more time goes to production, growers and guests. We follow up to make sure your people keep using it.
- Prosci® Certified Change Practitioner
- Onsite across New Zealand and Australia
- Independent and tool-agnostic
Where AI helps lean operational teams
Practical guardrails built in: what can go into AI tools, accuracy checks and human sign-off, on the tools your team already has.
Our clients
Trusted by manufacturers, growers, wineries and tourism organisations
We work with businesses across New Zealand and Australia that make, grow and host, building practical AI capability for lean teams with the right controls around accuracy and safety.
Who we work with
AI training for businesses that make, grow and host
Your people are busy running operations, not writing documents. We tailor every workshop to the paperwork, communication and reporting that take time away from production, growers and guests.
- Manufacturers and processors Quality, safety and operations
- Growers and horticulture Orchards, packhouses and research
- Wineries and vineyards Vineyard, production and cellar door
- Food and beverage producers Compliance, labelling and export
- Tourism operators and destinations Visitors, bookings and marketing
- Travel and tourism services Sales, partners and campaigns
Practical AI for operational teams
Where AI adds value in manufacturing, primary industries and tourism
Our workshops focus on the admin that slows lean teams down, so more time goes to the work that matters.
Quality, safety & compliance
Draft and update health and safety, quality and compliance documents, and summarise audits, standards and regulations.
Procedures, SOPs & training
Turn know-how into clear procedures, checklists, induction material and training guides, including for seasonal staff.
Customer, supplier & export comms
Respond faster to customers, suppliers, distributors and export partners, with consistent, professional replies.
Reporting, planning & funding
Speed up board and management reports, business plans, research summaries and grant or funding applications.
Marketing, visitors & cellar door
Create product descriptions, tasting notes, visitor information, campaigns and social content in your brand voice.
Data, research & insights
Analyse spreadsheets, trial results, sales and booking data, and turn numbers into clear insights and decisions.
What your workshop can cover
AI workshops built around your operation
Every workshop is customised around your people, operations, technology environment and AI maturity. Typical topics include:
- Microsoft Copilot, ChatGPT and Claude
- Effective prompting for everyday work
- Health, safety and compliance documents
- Procedures, SOPs and training material
- Customer, supplier and export communication
- Reporting and funding applications
- Marketing and visitor content
- Spreadsheets and business data
- Responsible and safe AI use
- Identifying high-value AI opportunities
Formats: leadership briefings, half-day or full-day team workshops, onsite at your office, plant, orchard or winery. See our Copilot training, ChatGPT training and Claude workshops.
Our approach
How we tailor your workshop
We don't just train, we get people using it. The Matrix AI method: Discover, Design, Build, Deploy, Improve.
Discover
Priority workflows, current AI maturity, your tool environment and any safety or compliance considerations.
Design
A workshop built around the roles and tasks that take your team the most time.
Build
Relevant use cases, prompts and examples using your own types of documents and communications.
Deploy
Hands-on delivery with live demonstrations, practical exercises and clear guardrails.
Improve
A 30-day adoption follow-up, priority use cases and recommended next steps.
Leave with a working AI skill, not just notes
Workshops can include a tailored Copilot agent, ChatGPT skill or Claude skill for a real task, such as an SOP writer or a customer enquiry assistant. It's built and tested in your approved workspace and aligned to your AI governance policy.
Plan a workshop for your team.
Discuss your workshop
Why Matrix AI
Work directly with Glen Maguire
Glen leads Matrix AI workshops across New Zealand and Australia. With more than 25 years in technology and digital transformation, he helps manufacturers, growers, wineries and tourism businesses move beyond AI experimentation and apply Copilot, ChatGPT and Claude to everyday work.
Sessions are designed for lean, busy teams: practical, plain-English and tailored to how your business actually runs.
- Prosci® Certified Change Practitioner
- MBA
- Microsoft Copilot certified
- 25+ years in technology and digital transformation
- AI advisor, trainer and keynote speaker
LinkedIn glenmaguire.com hello@matrixconsulting.ai
Strategy sets the direction. People make AI work.
FAQs
Manufacturing, primary industries and tourism AI workshop FAQs
Do you work with manufacturing, primary industry and tourism businesses?
Yes. We have worked with organisations across horticulture, wine, manufacturing and tourism in New Zealand and Australia, including StartAfresh, Palliser Estate, Tantalus Estate, Tourism New Zealand, The Walshe Group and Helloworld. Sessions are built around real work such as compliance documents, procedures, reporting and customer communication.
We are a small team without an IT department. Is AI training still worth it?
Yes. Most teams in these sectors are lean, which is why AI can save so much time. We start with the tools you already have, such as Microsoft Copilot or ChatGPT, and focus on quick wins your people can use the next day.
Which AI tools do the workshops cover?
We train on the tools your organisation has approved, most often Microsoft Copilot, ChatGPT and Claude. We can also cover agents, research tools, document analysis and workflow automation where relevant.
Can you run workshops at our site?
Yes. Ideally we run workshops onsite at your office, plant, orchard or winery, including regional locations, so we can tailor the session to your team and working environment. Online delivery is also available.
How much does an AI workshop cost?
Pricing is on application in NZD or AUD. After a short discovery call, we provide a proposal based on your team size, format and goals.
Book a workshop consultation
No obligation and no sales pitch. Tell us about your team, the AI tools you use and the admin, documents and communication you want to improve, and we’ll tell you honestly how we can help.
Prefer email? hello@matrixconsulting.ai