The AI Honeymoon Is Over: Five Tips For Businesses To Gain Traction With AI

AI adoption is moving beyond experimentation. The organisations gaining traction now are the ones helping people use AI in practical, repeatable ways. In my latest article for IT Brief New Zealand, I look at why the early excitement around AI is giving way to a more important question:

How do organisations turn AI interest into meaningful business results?

Five Ways to Gain Immediate Traction With AI

• Start with real business problems. Focus on repetitive, time-consuming or frustrating tasks rather than experimenting with AI for its own sake.
• Identify a handful of high-value use cases. Look for opportunities where AI can improve speed, quality or decision-making quickly.
• Train people using their actual work. Adoption accelerates when people apply AI to their own emails, documents, meetings, reports and workflows.
• Reduce tool confusion. Help employees understand when to use Microsoft Copilot, ChatGPT, Claude or other AI tools.
• Measure what improves. Track whether AI is actually saving time, improving quality or changing how work gets done.

Move Beyond Prompts

The bigger opportunity is to move beyond isolated prompts and start looking at how work actually flows through the organisation. Where does the information come from? Who uses it? What happens next? Where is judgement required? Where could AI remove friction without adding unnecessary risk?

That is where AI starts moving from an interesting tool to a genuine business capability.

Read the Full Article

I explore these ideas in more detail in my latest article for IT Brief New Zealand:

The AI Honeymoon Is Over. Now Businesses Must Make It Work. Read the article here.

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